The Cutting Edge of Medical Technology Content, Community & Collaboration
Time: March 6, 2014 at 8:30am to March 7, 2014 at 4:30pm
Location: Double Tree San Diego Downtown
Street: 1646 Front Street
City/Town: San Diego
Website or Map: http://www.complianceonline.c…
Event Type: life, science
Organized By: ComplianceOnline
Latest Activity: Feb 4, 2014
Federal regulation of the advertising and promotion of pharmaceuticals and medical devices reflects an aggressive attitude on the part of the regulators that demands, in turn, that industry be keenly aware of the legal and regulatory duties, as well as key recent trends in enforcement activities by the Federal Government. This course will explore in detail what FDA requires of drug and device firms as well as recent current hot buttons in FDA enforcement activity for the advertising arena.
What’s at stake if your advertising and promotional efforts violate the law? Colossal fines – the latest was $3 Billion; criminal liability, including even prison time; and huge disruption in operations while dealing with federal probes into illegal marketing.
Key goals of the conference will include learning:
Senior executives, directors, managers and those who have responsibility for implementing advertising and promotional activities, as well as those that have key collateral roles in reviewing advertising for drug and device firms, including officials from these areas within regulated companies: