Colleagues,
In the spirit of the
3C's ... "Content, Community & Collaboration", longtime
MedTech-IQ member,
Arleen Zank, an expert in intelligent search tools for life science intellectual property and cutting edge research, has recommended a book for our collective consideration ...
... Blue Ocean argues that in today’s overcrowded marketplaces, competing head to head results in bloody “red ocean” fights over shrinking profit pools ... Authors
W. Chan Kim and
Renée Mauborgne contend that this strategy will not create profitable growth going forward ...
... Based on studying 150 strategic moves over a hundred year period in thirty industries, Kim and Mauborgne argue that tomorrow’s leading companies will succeed not by battling competitors, but by creating “blue oceans” of uncontested market space ripe for growth...
... Blue Ocean Strategy offers a systematic approach to making competition irrelevant with frameworks and tools to create blue oceans using
"value innovation", "tipping point leadership", and
"fair processes". ... ... These strategic moves create powerful leaps in value for the firm and its customers, rendering rivals obsolete and unleashing new demand ...
... Learn more about "Blue Ocean" at the "MedTech-IQ" Recommended Reading Center" on our home page under "Latest Activity"...
... The other "MedTech-IQ" Recommended Readings" are:
ENJOY!
CC
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