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What Small Firms Need: Capital, Technology, Social Media
Colleagues,
As reported in Small Business Trends ... Last week, CEO of Network Solutions Roy Dunbar hosted a conversation between Kristina Bouweiri, Anita Campbell, Tom Heath, Kelly Muccio and Surfy Rahman to talk about the state of small businesses in the US and what SMB (Small & Medium Business) owners could do right now to increase sales.
...Where Small Business Owners Are Excelling
There are two main areas that set small businesses apart from their larger, more corporate brothers and sisters: their ability to roll with the punches and the relationships they create to help retain customers.
* Resiliency ...
* Customer Service ...
...Where Small Businesses Owners Need to Do Better
...a few areas where small business owners need to improve in order to keep growing and moving forward.
* Access to Capital: In order for small businesses to grow, they need capital...this means SMB owners need to have more than just a great idea. They need to actually be able to convince a lender that the idea will make money, that it will grow, that they understand their customers and that they’ll be able to run things. It’s about having that presence when you walk into a room. Unfortunately, many SMB owners either don’t possess that presence or they’re too intimidated to try.
* Embracing Technology & SEO (Search Engine Optimization): ... small businesses that embrace technology are doing 16 percent better than those that are not ... technology and SEO give small business owners a considerable leg up over their competition.
* Embracing Social Media: ... Only 12 percent of small businesses are currently using any kind of social media ... an effective blog can get a ton of hits and can be used to announce future events and keep clients up to date on company developments...
Read on at: http://smallbiztrends.com/2009/05/state-of-small-businesses.html
ENJOY!
CC
As reported in Small Business Trends ... Last week, CEO of Network Solutions Roy Dunbar hosted a conversation between Kristina Bouweiri, Anita Campbell, Tom Heath, Kelly Muccio and Surfy Rahman to talk about the state of small businesses in the US and what SMB (Small & Medium Business) owners could do right now to increase sales.
...Where Small Business Owners Are Excelling
There are two main areas that set small businesses apart from their larger, more corporate brothers and sisters: their ability to roll with the punches and the relationships they create to help retain customers.
* Resiliency ...
* Customer Service ...
...Where Small Businesses Owners Need to Do Better
...a few areas where small business owners need to improve in order to keep growing and moving forward.
* Access to Capital: In order for small businesses to grow, they need capital...this means SMB owners need to have more than just a great idea. They need to actually be able to convince a lender that the idea will make money, that it will grow, that they understand their customers and that they’ll be able to run things. It’s about having that presence when you walk into a room. Unfortunately, many SMB owners either don’t possess that presence or they’re too intimidated to try.
* Embracing Technology & SEO (Search Engine Optimization): ... small businesses that embrace technology are doing 16 percent better than those that are not ... technology and SEO give small business owners a considerable leg up over their competition.
* Embracing Social Media: ... Only 12 percent of small businesses are currently using any kind of social media ... an effective blog can get a ton of hits and can be used to announce future events and keep clients up to date on company developments...
Read on at: http://smallbiztrends.com/2009/05/state-of-small-businesses.html
ENJOY!
CC
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