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Portable Ultrasound ... Evidence of a New Portable Device Growth Market?
Colleagues,
As reported in the excellent Park Associates Digital Health update ... Doctors use ultrasound machines in many specialty areas, including radiology, OB/GYN, cardiology, and vascular medicine. The machine beams low-power, high-frequency sound waves from a transducer (i.e., an ultrasound probe) to the human body. Using algorithms to analyze the returning sound waves, it generates real-time imaging of a human organ, body tissue, or a developing fetus...
... The traditional ultrasound machine is bulky, heavy, and mounted on wheels, so their use has been limited largely to hospitals and outpatient surgical/diagnostic centers. They can cost between $30,000 and $200,000. Over the last decade, the demand for handheld ultrasound machines has increased steadily, most significantly in point-of-care fields like acute care, anesthesia, rheumatology, and EMS vehicles...
... The ultrasound equipment market generated about $5 billion in revenue worldwide in 2007. GE Healthcare, Siemens Medical, and Philips Medical dominate the cart-mounted ultrasound market, collectively accounting for about 73% of the market...
... In the handheld market, GE Healthcare and the independent SonoSite lead the market. Both companies have been able to grow revenues in excess of 20% over the last three years, significantly faster than the single-digital growth in the traditional ultrasound market during the same period of time...
... New players have also moved into this market. Siemens began to sell a handheld model in late 2007, and Philips Medical introduced its first handheld ultrasound system in September 2008. Smaller players include Biosound Esaote, Medison America, Terason, and Zonare Medical Systems. These players together accounted for about 25% of the market in 2007...
... The handheld machine is much lighter—a typical one is the size of a laptop and weighs fewer than 12 pounds ... The handheld is less expensive too. The cost of a handheld ultrasound machine is between $20,000 and $90,000...
... In the Parks Associates’ analysis, technology adoption in the healthcare industry in many ways follows the same trends as the consumer technology market. Convenience is a big demand driver, so point-of-care is a significant benefit in promoting the adoption of these devices...Handheld ultrasound, home arrhythmia diagnosis, and home health monitoring all benefit from advances and innovations in processors and medical software, which enhance convenience and portability options ...
... additional point-of-care devices will emerge for home use in fields such as renal dialysis, sleep disorder diagnosis, and fetus monitoring. Retail clinics could also use these devices and applications to expand the scope of their services. Device makers should conduct a thorough business opportunity assessment and scan the clinical care market for potential use cases where portability can bring value to home-based care models.
Read on at: http://www.parksassociates.com/digitalhealth/content/newsletters/he...
ENJOY!
CC
As reported in the excellent Park Associates Digital Health update ... Doctors use ultrasound machines in many specialty areas, including radiology, OB/GYN, cardiology, and vascular medicine. The machine beams low-power, high-frequency sound waves from a transducer (i.e., an ultrasound probe) to the human body. Using algorithms to analyze the returning sound waves, it generates real-time imaging of a human organ, body tissue, or a developing fetus...
... The traditional ultrasound machine is bulky, heavy, and mounted on wheels, so their use has been limited largely to hospitals and outpatient surgical/diagnostic centers. They can cost between $30,000 and $200,000. Over the last decade, the demand for handheld ultrasound machines has increased steadily, most significantly in point-of-care fields like acute care, anesthesia, rheumatology, and EMS vehicles...
... The ultrasound equipment market generated about $5 billion in revenue worldwide in 2007. GE Healthcare, Siemens Medical, and Philips Medical dominate the cart-mounted ultrasound market, collectively accounting for about 73% of the market...
... In the handheld market, GE Healthcare and the independent SonoSite lead the market. Both companies have been able to grow revenues in excess of 20% over the last three years, significantly faster than the single-digital growth in the traditional ultrasound market during the same period of time...
... New players have also moved into this market. Siemens began to sell a handheld model in late 2007, and Philips Medical introduced its first handheld ultrasound system in September 2008. Smaller players include Biosound Esaote, Medison America, Terason, and Zonare Medical Systems. These players together accounted for about 25% of the market in 2007...
... The handheld machine is much lighter—a typical one is the size of a laptop and weighs fewer than 12 pounds ... The handheld is less expensive too. The cost of a handheld ultrasound machine is between $20,000 and $90,000...
... In the Parks Associates’ analysis, technology adoption in the healthcare industry in many ways follows the same trends as the consumer technology market. Convenience is a big demand driver, so point-of-care is a significant benefit in promoting the adoption of these devices...Handheld ultrasound, home arrhythmia diagnosis, and home health monitoring all benefit from advances and innovations in processors and medical software, which enhance convenience and portability options ...
... additional point-of-care devices will emerge for home use in fields such as renal dialysis, sleep disorder diagnosis, and fetus monitoring. Retail clinics could also use these devices and applications to expand the scope of their services. Device makers should conduct a thorough business opportunity assessment and scan the clinical care market for potential use cases where portability can bring value to home-based care models.
Read on at: http://www.parksassociates.com/digitalhealth/content/newsletters/he...
ENJOY!
CC
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