Why social media is good medicine for health care
Ashley McMaster, the senior health care editor at SmartBrief, recently interviewed Christina B. Thielst about her new book, “Social Media in Healthcare: Connect, Communicate,
Collaborate.” ...
... Christina Thielst is a veteran hospital and health care administrator and entrepreneur. To learn more about Christina’s research, professional interests and specializations, visit her blog....
... Which medium/media do you see medical professionals using most often?
Right now medical professionals, especially physicians, are using social
networking sites to connect with others who share common interests.
Sites like Sermo and Physician Connect...
... What benefits do providers say they see with using social media? What risks?
Benefits include increased exposure and new audiences; increased
traffic to their websites; enhanced communications; more effective
collaboration; reduced media costs; and awareness of unsatisfied
patients families, employees and the public. There is a risk that
someone will leave an unpleasant comment, but it is outweighed by
becoming aware and being able to respond. There are other risks, but
these can all be addressed by planning....
... How are providers using social media to stay connected with patients?
Examples include Hello Health, which provides a social networking
platform for physicians to incorporate into their practice, OneRecovery
is offered by some providers to facilitate the patient’s aftercare plan
and for peer support, and many are using social media to deliver
education (podcasts, videocasts) or to engage health care consumers —
i.e. blogs, www.PatientsLikeMe.com, etc....
Read on at: http://smartblogs.com/socialmedia/2010/07/02/why-social-media-is-go...
