International Cellular Carriers Jump into mHealth Market ... How Do You Think They are Doing?

Colleagues,

As reported in this week's BusinessWeek ... The lay business press is beginning to really focus on the mHealth emergence. Do they have it right?

I'd be interested in the opinion of the MedTech-IQ community ...

ENJOY!

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... cellular operators are trying to become providers of wireless-health-care products and services. The market, known as mobile or m-health, spans everything from text messaging services to remind people to take medications to implants that monitor heart patients...

... Telecom operators view m-health as one of three future revenue streams, along with content and advertising ... France Telecom's (FTE) Orange, AT&T Wireless (T), Sprint Nextel (S), Verizon, Vodafone (VOD), and Japan's NTT DoCoMo (DCM) and KDDI all are investing in m-health...

... Vodafone, the world's largest wireless operator, spotted the potential two years ago when its venture fund took an undisclosed stake in t+Medical, an Oxford University spin-off that uses mobile technology to monitor health conditions...

... The cell-phone providers are joining a crowded field. Medical equipment giants such as GE Healthcare (GE), Philips (PHG), and Siemens (SI), chipmakers such as Intel (INTC), and countless startups are developing remote monitoring devices, wearable sensors, and health-related mobile-phone applications as rising costs force a shift in patient care from the hospital to the home...

Read on at: http://www.businessweek.com/magazine/content/10_15/b4173054256568_p...

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