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A major intelligence gap exists in the industry today: what mobile subscribers are really doing on their Internet-enabled handsets. While we know that global mobile Internet user numbers are increasing, (according to Informa’s latest mobile Internet research, active users of mobile Internet services are expected to grow from 666 million at end-2009 to 878 million at end-2010), analysing global mobile Internet traffic trends by specific metrics is beset by challenges...
... (See link to): A comparative analysis of several publicly released trend reports on mobile Internet traffic during 2009 (of varying timeframes) from a variety of companies shows some clear indicators of usage trends by device, content type and geography...
... But analysis of global mobile Internet usage trends is tricky, not least due to the market’s fragmentation and the lack of comprehensive global data based on standard metrics. Different metrics are visible to different companies in the mobile content value chain – not only operators, but also mobile advertising networks, traffic management companies, analytics companies, mobile Internet gateway vendors, mobile Internet services vendors, DPI vendors, mobile content aggregators and more – whose breadth of visibility depends on their type of activity and
geographical reach..
... Our early analysis confirms less-than-surprising mobile Internet consumption trends. Social networking on mobile has been cited as the most popular content type ...
... Consumption of mobile video content also appears to be undergoing significant growth ... ‘streaming video has become a mainstream medium and is the single most influential
factor driving the need for increased network capacity’.
... However, trends relating to growth of overall usage as well as device popularity sometimes vary from one report to another ...
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