Americans Expect Companies to Have Social-Media Presence

[CC-Conrad Clyburn-MedForeSight]

An overwhelming majority (93 percent) of online Americans say companies should have a social-media presence, and 85 percent believe these companies also should be interacting with consumers through social media, according to research from Cone, writes MarketingCharts.

The 2008 Cone Business in Social Media Study also reveals the depth and breadth of social media interaction with companies. Some 60 percent of Americans interact with companies using social media, one in four interact more than once per week, and 56 percent feel both a stronger connection with and better served by companies when they interact via social media.