FORA.TV: Googled: The End of the World As We Know It

[Eric K. Noji, M.D.]

Googled: The End of the World As We Know It

Summary
Ken Auletta talks about Googled: The End of the World As We Know It. Auletta tells the story of how Google formed and crashed into traditional media businesses -- from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.

With unprecedented access to Google's founders and executives, Auletta reveals how the industry is being disrupted and redefined.