The Cutting Edge of Medical Technology Content, Community & Collaboration
New Books ... Recommended Reading From MedTech-IQ!
Colleagues,
In the continuing quest to bring you the 3C's of "Content, Community & Collaboration" please see our latest list of recommended books.
For your convenience, you can order a selection directly, if you choose, thru The "MedTech-IQ" Recommended Reading Center carousel. The book carousel is located on the "MedTech-IQ" homepage, just under "Latest Activity".
ENJOY!
CC
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1. Trade-Off: Why Some Things Catch On, and Others Don't
Kevin Maney
The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. Products that are at one extreme or the other–those that are high in fidelity or high in convenience–-tend to be successful.
2. The Future of Medicine: Megatrends in Health Care That Will Improve Your Quality of Life
MedTech-IQ member, Stephen C. Schimpff M.D.
The Future of Medicine is the first and only book that introduces a lay audience to the megatrends transforming medical care. Dr. Stephen Schimpff comprehensively addresses the issues of health care by combining scientific fact, personal stories, and the insight of a physician/executive/consultant with vast experience in implementing new medical advances.
3. Your Health in the Information Age: How You and Your Doctor Can Use the Internet to Work Together
MedTech-IQ member, Peter Yellowlees, M.D.
This book is for all those who want to use the internet to improve their health, who want to improve their relationship with their doctor, and who want to use the power of knowledge gained from their doctor and the Internet, to improve their health. It is written in a practical way to allow you to understand and select the right type of health information and use it in your relationship with your doctor in a way that is most helpful for you.
4. Entrepreneur Journeys: Bootstrapping: Weapon Of Mass Reconstruction
Sramana Mitra
In a world battered by economic crisis, Sramana Mitra believes entrepreneurship is the only sustainable path forward to a healthy economic world order. And core to the success of entrepreneurial ventures today is the invigorating art of bootstrapping. Sramana Mitra--a serial entrepreneur, strategy consultant and Forbes columnist--takes aim at this essential route along the roadmap to startup success.
5. Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
Constantinos C. Markides, Paul A. Geroski
“This is more than just an interesting new business book. It is a bold challenge of the pervasive conventional wisdom of building breakthrough, innovative capability as a foundation stone of competitive advantage. Through their strong and clear argument and their richly detailed examples, these leading strategic thinkers present a provocative set of ideas that no manager (or management teacher) can afford to ignore.”--Christopher A. Bartlett, Thomas D. Casserly, Jr. Professor of Business Administration, Harvard Business School
6. Wikinomics
Don Tapscott, Anthony D. Williams
The word "wiki" means "quick" in Hawaiian, and here author and think tank CEO Tapscott (The Naked Corporation), along with research director Williams, paint in vibrant colors the quickly changing world of Internet togetherness, also known as mass or global collaboration, and what those changes mean for business and technology.
7. Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More
Chris Anderson
Winner of the Gerald Loeb Award for Best Business Book of the Year. In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
8. How Doctors Think
Jerome Groopman
Groopman examines why one doctor may miss a diagnosis which another doctor gets. Interviewing specialists in different fields, he analyzes the ways they approach patients, how they gather information, how much they may credit or discredit the previous medical histories and diagnoses of these patients, how they deal with symptoms which may not fit a particular diagnosis, and how they arrive at a final diagnosis.
9. Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath, Dan Heath
In case study & research, the authors lay out the elements of a sticky idea: 1. Simplicity, 2. Unexpectedness, 3. Concreteness, 4. Credibility, 5. Emotions, and 6. Stories
10. Globality: Competing with Everyone from Everywhere for Everything
Hal Sirkin, Jim Hemerling, Arindam Bhattacharya
Globalization has been about developed economies outsourcing product development and services to other countries. Globality is the next step, where rapidly developing economies from around the world are now competing with advanced economies head to head. The authors present a strong case that the economic climate in which we have lived is changing in unprecedented ways.
In the continuing quest to bring you the 3C's of "Content, Community & Collaboration" please see our latest list of recommended books.
For your convenience, you can order a selection directly, if you choose, thru The "MedTech-IQ" Recommended Reading Center carousel. The book carousel is located on the "MedTech-IQ" homepage, just under "Latest Activity".
ENJOY!
CC
----------------------------------------------------------------------------------------------------
1. Trade-Off: Why Some Things Catch On, and Others Don't
Kevin Maney
The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. Products that are at one extreme or the other–those that are high in fidelity or high in convenience–-tend to be successful.
2. The Future of Medicine: Megatrends in Health Care That Will Improve Your Quality of Life
MedTech-IQ member, Stephen C. Schimpff M.D.
The Future of Medicine is the first and only book that introduces a lay audience to the megatrends transforming medical care. Dr. Stephen Schimpff comprehensively addresses the issues of health care by combining scientific fact, personal stories, and the insight of a physician/executive/consultant with vast experience in implementing new medical advances.
3. Your Health in the Information Age: How You and Your Doctor Can Use the Internet to Work Together
MedTech-IQ member, Peter Yellowlees, M.D.
This book is for all those who want to use the internet to improve their health, who want to improve their relationship with their doctor, and who want to use the power of knowledge gained from their doctor and the Internet, to improve their health. It is written in a practical way to allow you to understand and select the right type of health information and use it in your relationship with your doctor in a way that is most helpful for you.
4. Entrepreneur Journeys: Bootstrapping: Weapon Of Mass Reconstruction
Sramana Mitra
In a world battered by economic crisis, Sramana Mitra believes entrepreneurship is the only sustainable path forward to a healthy economic world order. And core to the success of entrepreneurial ventures today is the invigorating art of bootstrapping. Sramana Mitra--a serial entrepreneur, strategy consultant and Forbes columnist--takes aim at this essential route along the roadmap to startup success.
5. Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
Constantinos C. Markides, Paul A. Geroski
“This is more than just an interesting new business book. It is a bold challenge of the pervasive conventional wisdom of building breakthrough, innovative capability as a foundation stone of competitive advantage. Through their strong and clear argument and their richly detailed examples, these leading strategic thinkers present a provocative set of ideas that no manager (or management teacher) can afford to ignore.”--Christopher A. Bartlett, Thomas D. Casserly, Jr. Professor of Business Administration, Harvard Business School
6. Wikinomics
Don Tapscott, Anthony D. Williams
The word "wiki" means "quick" in Hawaiian, and here author and think tank CEO Tapscott (The Naked Corporation), along with research director Williams, paint in vibrant colors the quickly changing world of Internet togetherness, also known as mass or global collaboration, and what those changes mean for business and technology.
7. Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More
Chris Anderson
Winner of the Gerald Loeb Award for Best Business Book of the Year. In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
8. How Doctors Think
Jerome Groopman
Groopman examines why one doctor may miss a diagnosis which another doctor gets. Interviewing specialists in different fields, he analyzes the ways they approach patients, how they gather information, how much they may credit or discredit the previous medical histories and diagnoses of these patients, how they deal with symptoms which may not fit a particular diagnosis, and how they arrive at a final diagnosis.
9. Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath, Dan Heath
In case study & research, the authors lay out the elements of a sticky idea: 1. Simplicity, 2. Unexpectedness, 3. Concreteness, 4. Credibility, 5. Emotions, and 6. Stories
10. Globality: Competing with Everyone from Everywhere for Everything
Hal Sirkin, Jim Hemerling, Arindam Bhattacharya
Globalization has been about developed economies outsourcing product development and services to other countries. Globality is the next step, where rapidly developing economies from around the world are now competing with advanced economies head to head. The authors present a strong case that the economic climate in which we have lived is changing in unprecedented ways.
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