Strategy: Andrew McAfee on Enterprise 2.0

It's been over a year since the date of this post and the content is STILL highly applicable and rewarding...

... Over the past few years a wide array of "Web 2.0" technologies and communities have appeared on the Internet; these include Facebook, Twitter, Wikipedia, YouTube, del.icio.us, and, of course, MedTech-IQ! Organizations are in the early stages of incorporating these tools into their work, a phenomenon coined by the author as "Enterprise 2.0." In this talk McAfee gives examples of Enterprise 2.0, folding them into a simple model intended to communicate the different categories of benefits conferred.

About Andrew

Andrew McAfee joined the faculty of the Technology and Operations Management Unit at Harvard Business School in 1998. His research investigates how managers can most effectively select, implement, and use Information Technology (IT) to achieve business goals.

His current research falls into two categories. The first is an exploration of how Web 2.0 technologies can be used within the enterprise, and what their impact is likely to be. The second is a study of IT's impact over time on the structure of US industries and the nature of competition within them.