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Strategy: How To Pick The Right Blogs For Public Relations Outreach
Jason Falls is the director of social media for Doe-Anderson, a brand-building agency in Louisville, Ky., specializing in building brand enthusiasts. A public relations professional by trade and writer by craft, Falls is co-founder of the Social Media Club Louisville. What follows is the presentation he gave, focused on how to find relevant blogs for outreach, how to differentiate between them for prioritization and some pointers on blogger outreach from his perspective.
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