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Social media grows dramatically more popular in Africa
Colleagues,
As reported in Business Daily, Nairobi, Kenya ... According to respondents to a recent survey, dubbed South African Marketers’ Perceptions of Social Media, its Impact and Future Role, in three years time, social media will be an important tool for marketing organisational activities. To this end, the respondents surveyed by OrnicoGroup, have been spending significantly more time strategising for social media.
“In the last 12 months, social media has increased by 86.9 per cent in Africa,” said Oresti Patricios, chief executive officer OrnicoGroup.
The appeal of social media has grown exponentially due to its ability to circulate messages to large audiences instantaneously at little or no cost.
This ability was identified by respondents to the survey as “make or break.” ...
Read on at: http://www.businessdailyafrica.com/-/539444/645844/-/rxl92p/-/
ENJOY!
CC
As reported in Business Daily, Nairobi, Kenya ... According to respondents to a recent survey, dubbed South African Marketers’ Perceptions of Social Media, its Impact and Future Role, in three years time, social media will be an important tool for marketing organisational activities. To this end, the respondents surveyed by OrnicoGroup, have been spending significantly more time strategising for social media.
“In the last 12 months, social media has increased by 86.9 per cent in Africa,” said Oresti Patricios, chief executive officer OrnicoGroup.
The appeal of social media has grown exponentially due to its ability to circulate messages to large audiences instantaneously at little or no cost.
This ability was identified by respondents to the survey as “make or break.” ...
Read on at: http://www.businessdailyafrica.com/-/539444/645844/-/rxl92p/-/
ENJOY!
CC
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