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McKinsey Report: Heaviest Users of Web 2.0 Garner Measurable Benefits ... 53% Predict Increased Investment
Colleagues,
Interesting new report published by the McKinsey & Company consulting group ... Recent McKinsey Global Survey indicates that the heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business...
... The executives rated the most important Web 2.0 tools for business in 2009 to be: 1) Blogs (46%), 2) Social Networks (42%), 3) Wikis (32%), 4) Podcasts (29%), 5) Video Sharing (27%), 6) RSS Feeds (23%), 7) Tagging, Rating Systems, Peer to Peer (10%), 8) Mash-Ups and Prediction Markets (8%), and 9) Microblogging (7%). 53% of the executives surveyed anticipate that they will be increasing investment in Web 2.0 tools.
... Over the past three years, Mckinsey has tracked the rising adoption of Web 2.0 technologies, as well as the ways organizations are using them. This year, they sought to get a clear idea of whether companies are deriving measurable business benefits from their investments in the Web. Their findings indicate that they are...
Nearly 1,700 executives from around the world, across a range of industries and functional areas, responded to this year’s survey. They asked them about the value they have realized from their Web 2.0 deployments in three main areas: within their organizations; externally, in their relations with customers; and in their dealings with suppliers, partners, and outside experts...
... Web 2.0 technologies improve interactions with employees, customers, and suppliers at some companies more than at others ... the findings demonstrate that success follows a “power curve distribution”—in other words, a small group of users accounts for the largest portion of the gains ... Drilling a bit deeper, they found that the biggest benefits accrued to companies reporting the highest adoption rates for a range of Web 2.0 tools, and also why Web 2.0 tools remain of high interest to business organizations...
.. 69% of respondents report that their companies have gained measurable business benefits, including more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues...
... They found that successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a “networked company,” linking themselves with customers and suppliers through the use of Web 2.0 tools. Despite the current recession, respondents overwhelmingly say that they will continue to invest in Web 2.0...
See very cool interactive graphic visualization tool McKinsey & Company has developed to explore this research data (log in may be required): http://www.mckinseyquarterly.com/Business_and_Web_20_An_interactive...
Read on at: http://www.mckinseyquarterly.com/Business_Technology/BT_Strategy/Ho...
ENJOY!
CC
Interesting new report published by the McKinsey & Company consulting group ... Recent McKinsey Global Survey indicates that the heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business...
... The executives rated the most important Web 2.0 tools for business in 2009 to be: 1) Blogs (46%), 2) Social Networks (42%), 3) Wikis (32%), 4) Podcasts (29%), 5) Video Sharing (27%), 6) RSS Feeds (23%), 7) Tagging, Rating Systems, Peer to Peer (10%), 8) Mash-Ups and Prediction Markets (8%), and 9) Microblogging (7%). 53% of the executives surveyed anticipate that they will be increasing investment in Web 2.0 tools.
... Over the past three years, Mckinsey has tracked the rising adoption of Web 2.0 technologies, as well as the ways organizations are using them. This year, they sought to get a clear idea of whether companies are deriving measurable business benefits from their investments in the Web. Their findings indicate that they are...
Nearly 1,700 executives from around the world, across a range of industries and functional areas, responded to this year’s survey. They asked them about the value they have realized from their Web 2.0 deployments in three main areas: within their organizations; externally, in their relations with customers; and in their dealings with suppliers, partners, and outside experts...
... Web 2.0 technologies improve interactions with employees, customers, and suppliers at some companies more than at others ... the findings demonstrate that success follows a “power curve distribution”—in other words, a small group of users accounts for the largest portion of the gains ... Drilling a bit deeper, they found that the biggest benefits accrued to companies reporting the highest adoption rates for a range of Web 2.0 tools, and also why Web 2.0 tools remain of high interest to business organizations...
.. 69% of respondents report that their companies have gained measurable business benefits, including more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues...
... They found that successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a “networked company,” linking themselves with customers and suppliers through the use of Web 2.0 tools. Despite the current recession, respondents overwhelmingly say that they will continue to invest in Web 2.0...
See very cool interactive graphic visualization tool McKinsey & Company has developed to explore this research data (log in may be required): http://www.mckinseyquarterly.com/Business_and_Web_20_An_interactive...
Read on at: http://www.mckinseyquarterly.com/Business_Technology/BT_Strategy/Ho...
ENJOY!
CC
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