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Spending on e-mail, social-media marketing to increase in 2010
Colleagues,
As reported in Small Business Trends ... According to market research firm, VerticalResponse, Inc., here is a snapshot of where Small and Medium Size Business (SMB) owners will be spending their budgets in 2010 ...
* 74.1 % will increase email marketing spend.
* 68.3 % will increase social media spend.
* 79.6 % will not run television ads.
* 72.7 % will be not run radio advertising.
.... in 2010 more than 96% of SMBs owners will be running some type of email campaign, with almost 75 % upping their spend this year....
... On the social media side, the increased spend signals that SMB owners are getting more comfortable and confident using the channel. According to the survey, 35 % of all respondents say they plan to increase their use of social media “by a little”, while 33.3 % plan to increase it “by a lot”...
... One of the most interesting questions posed in the survey asked respondents to identify what they felt would be the MOST important tools for SMBs in the New Year. According to the survey:
* Search engine marketing
* Email marketing
* Public Relations
* Social Media
Read on at: http://smallbiztrends.com/2009/11/smbs-to-increase-email-social-spe...
ENJOY!
CC
As reported in Small Business Trends ... According to market research firm, VerticalResponse, Inc., here is a snapshot of where Small and Medium Size Business (SMB) owners will be spending their budgets in 2010 ...
* 74.1 % will increase email marketing spend.
* 68.3 % will increase social media spend.
* 79.6 % will not run television ads.
* 72.7 % will be not run radio advertising.
.... in 2010 more than 96% of SMBs owners will be running some type of email campaign, with almost 75 % upping their spend this year....
... On the social media side, the increased spend signals that SMB owners are getting more comfortable and confident using the channel. According to the survey, 35 % of all respondents say they plan to increase their use of social media “by a little”, while 33.3 % plan to increase it “by a lot”...
... One of the most interesting questions posed in the survey asked respondents to identify what they felt would be the MOST important tools for SMBs in the New Year. According to the survey:
* Search engine marketing
* Email marketing
* Public Relations
* Social Media
Read on at: http://smallbiztrends.com/2009/11/smbs-to-increase-email-social-spe...
ENJOY!
CC
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