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IBM Thinks It has Way to Value Social Connections ... $948/Contact!
Colleagues,
As reported in "Cheeky Fresh" ... At the recent Web 2.0 Expo in New York, IBM researcher Ching Yun Lin gave an interesting talk about the monetary value of contacts/friends in a business related social network...
... The IBM research seeks to integrate financial capital, human capital and social network analysis to formally and quantitively define and model social capital, and place a dollar value on the social network, and its components ... ,i.e., What is the value of being able to find the right person to answer a unique question or problem, and unlock the power of an existing social network? ...
... So, mining the electronic data of the largest organizational social network ever collected for a year, using the IBM social network analysis platform "Small Blue", they have generated the following findings:
- That one's social network does have measurable human capital, and that this status can be beneficial to one's work performance...
- That the population level topology of a social network correlates with its performance (bigger is better)
- That strong email ties to decision makers, and having a diverse circle of contacts (networks with a large number of people reachable within 2 social steps, i.e., your friends' friends' friends) are the most economically valuable ...
- That teams with an even mix of genders do well ...
- That too intensive communications to the same people has a negative impact, perhaps because of the repetitive and redundant information exchange...
- And finally, that each person in your work related digital network is worth $948 ... Thus, I am rich! ...
... The study goes on to suggest that today's generation -- accustomed to electronic social networking, i.e., blogs, wikis, instant messaging, texting, emails, Facebook, YouTube, Second Life, and, of course, MedTech-IQ -- is well positioned for an emerging workplace in which meaningful connections to multiple and diverse social networks will be of increasing economic value...
Read on at: http://www.markdrapeau.com/2009/11/ibm-knows-how-to-monetize-your-f...
For more on the IBM research, see:
Ching-Yung Lin, Nan Cao, Shi Xia Liu, Spiros Papadimitriou, Jimeng Sun, Xifeng Yan, "SmallBlue: Social Network Analysis for Expertise Search and Collective Intelligence," icde, pp.1483-1486, 2009 IEEE International Conference on Data Engineering, 2009
Or, link to: http://smallblue.research.ibm.com
ENJOY!
CC
As reported in "Cheeky Fresh" ... At the recent Web 2.0 Expo in New York, IBM researcher Ching Yun Lin gave an interesting talk about the monetary value of contacts/friends in a business related social network...
... The IBM research seeks to integrate financial capital, human capital and social network analysis to formally and quantitively define and model social capital, and place a dollar value on the social network, and its components ... ,i.e., What is the value of being able to find the right person to answer a unique question or problem, and unlock the power of an existing social network? ...
... So, mining the electronic data of the largest organizational social network ever collected for a year, using the IBM social network analysis platform "Small Blue", they have generated the following findings:
- That one's social network does have measurable human capital, and that this status can be beneficial to one's work performance...
- That the population level topology of a social network correlates with its performance (bigger is better)
- That strong email ties to decision makers, and having a diverse circle of contacts (networks with a large number of people reachable within 2 social steps, i.e., your friends' friends' friends) are the most economically valuable ...
- That teams with an even mix of genders do well ...
- That too intensive communications to the same people has a negative impact, perhaps because of the repetitive and redundant information exchange...
- And finally, that each person in your work related digital network is worth $948 ... Thus, I am rich! ...
... The study goes on to suggest that today's generation -- accustomed to electronic social networking, i.e., blogs, wikis, instant messaging, texting, emails, Facebook, YouTube, Second Life, and, of course, MedTech-IQ -- is well positioned for an emerging workplace in which meaningful connections to multiple and diverse social networks will be of increasing economic value...
Read on at: http://www.markdrapeau.com/2009/11/ibm-knows-how-to-monetize-your-f...
For more on the IBM research, see:
Ching-Yung Lin, Nan Cao, Shi Xia Liu, Spiros Papadimitriou, Jimeng Sun, Xifeng Yan, "SmallBlue: Social Network Analysis for Expertise Search and Collective Intelligence," icde, pp.1483-1486, 2009 IEEE International Conference on Data Engineering, 2009
Or, link to: http://smallblue.research.ibm.com
ENJOY!
CC
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