Rebecca Caroe's Page

I wanted to start this post with a flow diagram that resonated with me so much that I immediately sent it to my Mother. I’ve been doing ‘tech support’ for my family for years, and for Geoff and, and, and. I expect you’ve been doing it too.



But although funny, truthful and nicely wry, the diagram got me thinking about what web 2.0 really means in real life. How does it change some of the things we consider to be ‘normal’ now and… Continue

I had occasion this week to write the specification for two website redesigns. And that has set me thinking about the new state of affairs within the wide range of marketing communications that includes a website as a communication tool.

When I was taught my trade we had a series of headings in our marketing budget and plan that included the word “Collateral” which used to mean anything-printed-that-promotes-our-brand.

Well, collateral now includes digital stuff as well as print and… Continue

Thinking Pharma is delighted to Welcome it’s new SEVP of Thinking Pharma – Sally Church.

Dr Sally is an eminent Blogger and Marketeer. Sally’s own enterprise, Icarus Consultants, will continue as we complete the transition into Thinking Pharma in the mean time enjoy Sally’s Thoughtware.





“Anyone can herd cattle” is like saying, “Anyone can go through the motions of a… Continue

Jon Richman has done a fine column in Advertising Age about the future of digital marketing for pharma. He is drawn into five major predictions

1. Patients will have a portable network tool showing recommendations from trusted friends

2. Service companies who match patients with similar conditions to each other using opt-ins from electronic medical records

3. Pharma will abandon their own websites… Continue

Listening to President Obama’s recent speeches on healthcare reform it is clear that the US approach to healthcare requires a radical change in thinking.



The US is now spending over $2 trillion a year on healthcare – almost 50% more per person than the next most costly nation.



Americans are most definitely not getting “bang for their buck,” as the President himself puts it, and are… Continue