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Rebecca Caroe
  • Female
  • Cambridge and London
  • United Kingdom
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Latest Activity

Rebecca Caroe was featured
May 27, 2010
Rebecca Caroe was featured
Nov 24, 2009
Rebecca Caroe was featured
Sep 17, 2009
Rebecca Caroe posted a blog post

What will business life be like in the future?

I wanted to start this post with a flow diagram that resonated with me so much that I immediately sent it to my Mother. I’ve been doing ‘tech support’ for my family for years, and for Geoff and, and, and. I expect you’ve been doing it too.But although funny, truthful and nicely wry, the diagram got me thinking about what web 2.0 really means in real life. How does it change some of the things we consider to be ‘normal’ now and what will a…See More
Aug 26, 2009
Rebecca Caroe's blog post was featured

Migrating Pharma to Web 2.0

I had occasion this week to write the specification for two website redesigns. And that has set me thinking about the new state of affairs within the wide range of marketing communications that includes a website as a communication tool.When I was taught my trade we had a series of headings in our marketing budget and plan that included the word “Collateral” which used to mean anything-printed-that-promotes-our-brand.Well, collateral now includes digital stuff as well as print and it is where…See More
Aug 17, 2009
Rebecca Caroe posted a blog post

Pharma Brand Launches & Herding Cats

Thinking Pharma is delighted to Welcome it’s new SEVP of Thinking Pharma – Sally Church.Dr Sally is an eminent Blogger and Marketeer. Sally’s own enterprise, Icarus Consultants, will continue as we complete the transition into Thinking Pharma in the mean time enjoy Sally’s Thoughtware.“Anyone can herd cattle” is like saying, “Anyone can go through the motions of a traditional…See More
Aug 11, 2009
Rebecca Caroe posted a blog post

A visionary for the future of Pharma marketing? Or just slow progress

Jon Richman has done a fine column in Advertising Age about the future of digital marketing for pharma. He is drawn into five major predictions1. Patients will have a portable network tool showing recommendations from trusted friends2. Service companies who match patients with similar conditions to each other using opt-ins from electronic medical records3. Pharma will abandon their own websites and put all their…See More
Aug 5, 2009
Rebecca Caroe replied to Bari Shein's discussion The EHR 'killer app' in the group Bio-Medical Informatics
"Any new technology area takes time to build up. Early 'stars' are taken over by later arrivals with improved functionality. Look at CRM. I was there at the beginning with Don Peppers and Martha Rogers doing "1to1" marketing. The…"
Aug 5, 2009
Rebecca Caroe joined CC-Conrad Clyburn-MedForeSight's group
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Bio-Medical Informatics

An affiliation group dedicated to advancing medical informatics to empower individual health, while improving health delivery effectiveness & efficiencySee More
Aug 5, 2009
Rebecca Caroe posted a blog post

US Healthcare learnings from Cuba

Listening to President Obama’s recent speeches on healthcare reform it is clear that the US approach to healthcare requires a radical change in thinking.The US is now spending over $2 trillion a year on healthcare – almost 50% more per person than the next most costly nation.Americans are most definitely not getting “bang for their buck,” as the President himself puts it, and are spending much more on…See More
Jul 29, 2009
CC-Conrad Clyburn-MedForeSight commented on Rebecca Caroe's blog post Thinking Pharma Thoughtware: Pharma Social Media – Trouble in Grandstand
"Rebecca, Interesting debate. I think it translates, as well, to other industry verticals in advanced medical technology. The relationship, that will surely grow, between industry and social media will be intriguing to watch. Thank you for the…"
Jul 27, 2009
Rebecca Caroe's blog post was featured

Thinking Pharma Thoughtware: Pharma Social Media – Trouble in Grandstand

Ever watched two kids splitting hairs about something that they are actually both agreed upon and then mum arrives to sort things out and somewhat misses the point completely?The principles inherent in a recent blog post interchange between Jonathan Richman, Fard Johnmar and…See More
Jul 27, 2009
Rebecca Caroe commented on CC-Conrad Clyburn-MedForeSight's blog post Looking for Bloggers at "MedTech-IQ"
"We would be delighted to contribute, Conrad. Is it possible to set up automatic posting from my own blog? http://www.thinkingpharma.com"
Jul 27, 2009
Rebecca Caroe was featured
Jun 25, 2009

Profile Information

Area of Expertise or Interest?
Pharma Marketing and social media, community management.
Type of Affiliation?
Industry

Rebecca Caroe's Blog

What will business life be like in the future?

Posted on August 26, 2009 at 6:48am 0 Comments

I wanted to start this post with a flow diagram that resonated with me so much that I immediately sent it to my Mother. I’ve been doing ‘tech support’ for my family for years, and for Geoff and, and, and. I expect you’ve been doing it too.



But although funny, truthful and nicely wry, the diagram got me thinking about what web 2.0 really means in real life. How does it change some of the things we consider to be ‘normal’ now and… Continue

Migrating Pharma to Web 2.0

Posted on August 17, 2009 at 3:16am 0 Comments

I had occasion this week to write the specification for two website redesigns. And that has set me thinking about the new state of affairs within the wide range of marketing communications that includes a website as a communication tool.

When I was taught my trade we had a series of headings in our marketing budget and plan that included the word “Collateral” which used to mean anything-printed-that-promotes-our-brand.

Well, collateral now includes digital stuff as well as print and… Continue

Pharma Brand Launches & Herding Cats

Posted on August 11, 2009 at 10:13am 0 Comments

Thinking Pharma is delighted to Welcome it’s new SEVP of Thinking Pharma – Sally Church.

Dr Sally is an eminent Blogger and Marketeer. Sally’s own enterprise, Icarus Consultants, will continue as we complete the transition into Thinking Pharma in the mean time enjoy Sally’s Thoughtware.





“Anyone can herd cattle” is like saying, “Anyone can go through the motions of a… Continue

A visionary for the future of Pharma marketing? Or just slow progress

Posted on August 5, 2009 at 5:08am 0 Comments

Jon Richman has done a fine column in Advertising Age about the future of digital marketing for pharma. He is drawn into five major predictions

1. Patients will have a portable network tool showing recommendations from trusted friends

2. Service companies who match patients with similar conditions to each other using opt-ins from electronic medical records

3. Pharma will abandon their own websites… Continue

US Healthcare learnings from Cuba

Posted on July 29, 2009 at 12:25pm 0 Comments

Listening to President Obama’s recent speeches on healthcare reform it is clear that the US approach to healthcare requires a radical change in thinking.



The US is now spending over $2 trillion a year on healthcare – almost 50% more per person than the next most costly nation.



Americans are most definitely not getting “bang for their buck,” as the President himself puts it, and are… Continue

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