What's Hot at South by Southwest Interactive (SXSWi) in Austin, Texas

Colleagues,

One of the most important conferences in the connected media world of social networking, Web 2.0 and, maybe, emerging Enterprise 2.0 applications, is this week's South by Southwest Interactive (SXSWi) in Austin, Texas. See what's been deemed to be "Hot" by MediaPost's "Social Media Insider" ...

ENJOY!

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If you want to experience a petri dish of thousands of educated, media savvy professionals and content producers actively using social technologies as part of their daily life, come to Austin, Texas for South by Southwest Interactive (SXSWi). This is the festival that essentially launched Twitter in 2007 and Foursquare in 2009 ...

... What's hot:

Twitter: Not surprisingly, this was the favorite communication channel here. Since 2007, it has remained a powerful way for people to share their thoughts on sessions, say where they're going, and see where their friends are...

Foursquare: If you want to know where friends are, this is a good place to start. Trending places nearby tended to really show where people were. With the swarm mentality here, it changed
consumer behavior, driving people from one venue to the next based on where
everyone's friends were...

Gowalla: A SXSW award winner and an alternative to Foursquare, Gowalla only lets you check in somewhere in your vicinity... This ... makes it inherently more useful at an event like
this; you want to know where your friends are, not where they were. With its headquarters in Austin, it's a favorite of locals. It has some great new features too, like sharing photos from your location...

Plancast: Plancast is built around where you're going and what you're doing later, rather than what you're doing now. This has the best shot at being the SXSW breakthrough, as early adopters first
checked it out in the weeks leading up to the event....

iPhone battery packs: Spare battery backs and instant chargers have been critical ... people here often have multiple devices to use a spare when one dies ... You'll also often hear the mantra, "ABC: Always Be Charging" ...

Read on at: http://www.mediapost.com/publications/?fa=Articles.showArticle&...

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