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Colleagues,

As reported in Reuters...An aging population, spiraling medical costs and poor service are spurring more computer firms to bet on healthcare a lucrative -- but relatively untapped -- market. Expectations for an overhaul of the U.S. health system following the election of Barack Obama as president and a desire of governments worldwide to drive costs of national health systems reinforce the belief that healthcare is an opportunity that tech companies underestimate at their own peril. "Healthcare is a $2.5 trillion market in the United States alone," said Andrew Rocklin, an analyst at Diamond Management & Technology Consultants, in the United States. "Anybody who chooses not to participate could be giving up a potentially large amount of revenue." Newcomers, including start-ups are looking for an early jump into a hot area, are eager for a slice of an overall healthcare information technology market worth an estimated $50 billion or more.

That message is echoing through Silicon Valley and beyond. Example include chip-maker Intel Corp (INTC.O), which has introduced a monitoring system for chronic conditions like diabetes. Intel believes the personal healthcare marketplace is a multibillion dollar greenfield opportunity," Eric Dishman, global director of product research and innovation at Intel's Digital Health Group, told Reuters. General Electric (GE.N), Siemens AG (SIEGn.DE) and Philips (PHG.AS) have long competed in the health field and expect more growth. Apple (AAPL.O) offers a range of applications for its iPhone. Google and Microsoft have introduced Google Health, a Web service allowing people to share health information with doctors and insurance companies that competes with Microsoft's HealthVault and others.

The opportunities appear universal, extending to other developed countries and emerging markets too. In July, the European Union launched two initiatives to study how doctors can access their patients' electronic records across countries and to look at how to link pharmacies across the region...

Read on at: http://www.reuters.com/article/ousiv/idUSTRE4AK2U620081121?pageNumb...;

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