Richard Walter's Blog (11)

All marketers dream would be to crack the online ad display for a brand and product. So do you need to be genius or data scientist to do this. Not really. The Ad management platforms have changed how ads are served and seen online today.

With the ability to push ads, manage ad budgets, across multiple devices is available today through a single platform. Multiple Ad management platforms seemingly looks alike talks about the same stuff, but they are not…

Cloud has given us the freedom and flexibility to work the way we want. For IT and network administrators the management of cloud environments to deliver a safe and great user experience is vital. We know terms shadow IT, zero day attack, Ddos attack, malware etc, some of us may even have felt the effects. The rise of cloud computing and big data is blurring virtual boundaries catalyst effect played by increasing mobile enterprises,among others.

The cloud security space itself is…

Today how we consume TV and Radio content is evolving at a rapid pace. From multiple screens to delivery mechanism like over IP etc, the industry is in constant transition. Broadcasting has gone from to few to many and so as how content is distributed and monitored today.

Broadcast monitoring software & solutions helps deliver easier, more comprehensive enterprise-wide system monitoring. With faster access to individual device data saves time during troubleshooting it contributes…

With the number of apps we use daily increasing we are more and more getting app savvy everyday. We use all kinds of apps entertainment, productivity, utility and more. On the other hand when it comes to an App developer or App marketer the task of getting noticed among millions of apps is quiet a challenge.

App promo or App promotional videos are used by many companies to connect with the user and pitch the benefits all in 30-60 seconds. Promo videos of apps significantly increase…

For marketers social media conversations and making meaning out of it is of immense priority. Whether you are looking to understand and measure Brand awareness, perception, sentiment, engagement or more Social Monitoring Tools are making this possible today.

When a company invests in social media analytics they make sense of their investments and efforts. These solutions can help collect data, take decisions, keep cost under control and more. Marketers use all sort of social…

Businesses have been producing videos from ages, we know them as Ads. In past 5 years we have businesses have invested in marketing themselves online and at the top of the pyramid video marketing is proving to have a huge impact. Its required for an online presence to create multiple touchpoints and not one is the only way. B2B communication traditionally was outbound oriented and now the trend is moving towards inbound hence a huge surge of new opportunities are…

Animated Explainer Video is the art of using Motion Graphics / Animation to depict or communicate a message. Companies from B2B and B2C segment both are using animated explainer videos to create awareness, drive engagement and influence buyer decision. Animated Explainers may not be cartoony , its not kid stuff. We all have viewed these videos as an audience somewhere or the other, but if you are planning on creating an Explainer Video now this article serves as a good base to highlight…

Driving more viewers and keeping them engaged to any of your marketing strategies is the key to a successful marketing campaign. With businesses fast adapting the use of video marketing we set out to list the key ingredients that can boost your video engagement.Using these tips engagement to your videos is expected to increase leading to accomplishing your marketing needs.

The article covers B2B video production tips and B2B Videography tips to increase engagement through precise and…

Businesses have been producing videos from ages, we know them as Ads. In past 5 years businesses have invested in marketing themselves online and at the top of the pyramid video marketing is proving to have a huge impact. Product demo videos are used to showcase the key info about the product and its benefits

Here are some examples of …

How your organization or you might choose to use 3D Animated Videos varies a lot, but due to its great output and look & feel its a preferred medium to create videos. For creating quality 3D video content choose a video production company who has a good portfolio and is also flexible in working with your requirements

Here are some examples of …

How your organization or you might choose to use 2D Animated Videos varies a lot, but due to its low cost and fast turn around time its a preferred medium to create videos. For creating quality 2D video content choose a video production company who has a good portfolio and is also flexible in working with your requirements.

Here are some examples of …