Epocrates and iPhone

[Clymer/JR]

A recent survey confirms the growing use of Epocrates as an Apple iPhone add-on, having become popular not only among healthcare providers, but the general public as well. This would appear to bode well for personalized medicine, and the inchoate PHR (Personal Health Record). Companies like Google, Microsoft, and Apple are actively queuing up to address this brewing demand. Given the potential market size, it is inevitable that many new partnerships will also emerge. The 'consumer' is the ultimate beneficiary!