Study: Companies Say Social Media Has Transformative Results

[CC-Conrad Clyburn-MedForeSight]

41% of 500 companies surveyed by the IT consultancy Avanade, say social media has the potential to transform their customer relationships, improve their reputations and increase sales.

According to the report, companies around the globe said that:
o Social media technologies have the potential to transform the way companies build and manage relationships with their customers.
o Early adopters are reporting improved customer relationships, better corporate reputation and increased sales.
o Businesses face competitive risks if they fail to embrace the technology going forward in a controlled and strategic manner.