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Six Social Media Trends for 2010 ... Harvard Business
Colleagues,
As posted recently online by Harvard Business publishing's "Conversation Starter" ... excerpts from David Armano's analysis and predictions for "Social Media" in 2010. David is part of the founding team at Dachis Group, an Austin based consultancy delivering social business design services, and is well reagarded as an active practitioner and thinker in the worlds of digital marketing, experience design, and the social web ...
.... In 2009 we saw exponential growth of social media. According to Nielsen Online, Twitter alone grew 1,382% year-over-year ....
... So what could social media look like in 2010?
In 2010, social media will get even more popular, more mobile, and more exclusive ... What are the near-term trends we could see as soon as next year? In no particular order:
1. Social media begins to look less social
With groups, lists and niche networks becoming more popular, networks could begin to feel more "exclusive." ... Perhaps it's not actually less social, but it might seem that way as we all come to terms with getting value out of our networks — while filtering out the clutter.
2. Corporations look to scale
There are relatively few big companies that have scaled social initiatives beyond one-off marketing or communications initiatives ... more companies look to uncover cost savings or serve customers more effectively through leveraging social technology.
3. Social business becomes serious play
Relatively new networks such as Foursquare are touted for the focus on making networked activity local and mobile. However, it also has a game-like quality to it ... As businesses look to incentivize activity within their internal or external networks, they may include carrots that encourage a bit of friendly competition.
4. Your company will have a social media policy (and it might actually be enforced)
If the company you work for doesn't already have a social media policy in place with specific rules of engagement across multiple networks, it just might in the next year ...
5. Mobile becomes a social media lifeline
With approximately 70 percent of organizations banning social networks and, simultaneously, sales of smartphones on the rise, it's likely that employees will seek to feed their social media addictions on their mobile devices ...
6. Sharing no longer means e-mail
The New York Times iPhone application recently added sharing functionality which allows a user to easily broadcast an article across networks such as Facebook and Twitter .... it's likely that we will see an increase in user behavior as it becomes more mainstream for people to share with networks what they used to do with e-mail lists. And content providers will be all too happy to help them ...
Add your comments on where you think social media is headed below.
Read the complete Armano blog add: http://blogs.harvardbusiness.org/cs/2009/11/six_social_media_trends...
ENJOY!
CC
As posted recently online by Harvard Business publishing's "Conversation Starter" ... excerpts from David Armano's analysis and predictions for "Social Media" in 2010. David is part of the founding team at Dachis Group, an Austin based consultancy delivering social business design services, and is well reagarded as an active practitioner and thinker in the worlds of digital marketing, experience design, and the social web ...
.... In 2009 we saw exponential growth of social media. According to Nielsen Online, Twitter alone grew 1,382% year-over-year ....
... So what could social media look like in 2010?
In 2010, social media will get even more popular, more mobile, and more exclusive ... What are the near-term trends we could see as soon as next year? In no particular order:
1. Social media begins to look less social
With groups, lists and niche networks becoming more popular, networks could begin to feel more "exclusive." ... Perhaps it's not actually less social, but it might seem that way as we all come to terms with getting value out of our networks — while filtering out the clutter.
2. Corporations look to scale
There are relatively few big companies that have scaled social initiatives beyond one-off marketing or communications initiatives ... more companies look to uncover cost savings or serve customers more effectively through leveraging social technology.
3. Social business becomes serious play
Relatively new networks such as Foursquare are touted for the focus on making networked activity local and mobile. However, it also has a game-like quality to it ... As businesses look to incentivize activity within their internal or external networks, they may include carrots that encourage a bit of friendly competition.
4. Your company will have a social media policy (and it might actually be enforced)
If the company you work for doesn't already have a social media policy in place with specific rules of engagement across multiple networks, it just might in the next year ...
5. Mobile becomes a social media lifeline
With approximately 70 percent of organizations banning social networks and, simultaneously, sales of smartphones on the rise, it's likely that employees will seek to feed their social media addictions on their mobile devices ...
6. Sharing no longer means e-mail
The New York Times iPhone application recently added sharing functionality which allows a user to easily broadcast an article across networks such as Facebook and Twitter .... it's likely that we will see an increase in user behavior as it becomes more mainstream for people to share with networks what they used to do with e-mail lists. And content providers will be all too happy to help them ...
Add your comments on where you think social media is headed below.
Read the complete Armano blog add: http://blogs.harvardbusiness.org/cs/2009/11/six_social_media_trends...
ENJOY!
CC
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