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Personalized Medicine: Peter Miller Discussing the Business of Personalized Health @ UCSB

Entrepreneur Peter Miller, COO, Genomic Health Strategies, explores the changes which are coming under the umbrella phrase "personalized medicine." He predicts a radically altered health care landscape, with new players, changed power relationships, altered economic models, new economic models, and informed consumers as a major force.
Series: Technology Management Program, University of California, Santa Barbara, http://www.ucsb.edu/
UCTV, http://www.uctv.tv/

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