MedTech I.Q.

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Strategy: Chris Anderson, author "The Long Tail", on the 4 Stages of Technology Diffusion

Traditionally, TED talks are rarely distributed. In this one, Chris Anderson, Author "The Long Tail" & Editor "Wired", explores the four key stages of any viable technology: setting the right price, gaining market share, displacing an established technology and, finally, becoming ubiquitous. To demonstrate this trajectory, Anderson explores the evolution of the DVD player as it passes through each of these four tipping points, then offers specific examples of current trends in technology -- ranging from DNA sequencing to the hybrid -- to illustrate each stage of the game.

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