MedTech I.Q.

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Strategy: Ford's CEO on social media and innovation

At the Ultimate Bloggers Dinner on the opening night of the 2009 Consumer Electronics Show in Las Vegas last Wednesday, Alan Mulally, CEO of Ford Motor Company, took out time to sit down with a few bloggers for a live Webcast, a couple of cell phone interviews, and the interview above, captured with a Canon HV20 hi-def camcorder.

Chris Heuer of AdHocnium (and the Social Media Club) interviewed Mulally about how Ford is using social media to drive innovation and transformation inside the company. The interviewers found Mulally to be incredibly personable and knowledgeable about the social forces swirling through the economy.

The video is 10 minutes long and a bit noisy, but you can hear Mulally throughout.

See more at Vimeo: http://vimeo.com/

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